CloudSky

Digital Marketing

The Ultimate Guide to Digital Marketing

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

PAY-PER-CLICK ADVERTISING

Pay-per-click (PPC) advertising is actually a broad term that covers any type of digital marketing where you pay for every user who clicks on an ad. For example, Google AdWords is a form of PPC advertising called “paid search advertising” (which we’ll go over in a second). Facebook Ads are another form of PPC advertising called “paid social media advertising” (again, we’ll get into that shortly).

PAID SEARCH ADVERTISING

Google, Bing and Yahoo all allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best ways to target potential customers who are actively searching for a product or service like yours.

SEARCH ENGINE OPTIMIZATION (SEO)

If you don’t want to pay to show up in the SERPs, you can also use search engine optimization (SEO) to try and rank pages or blog posts on your site organically. You don’t have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and effort (for a more in-depth comparison of paid search and SEO, check out this article).

PAID SOCIAL MEDIA ADVERTISING

Most social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product or service exists.

CONTENT MARKETING

Content marketing is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc) to build brand awareness or drive clicks, leads or sales.

EMAIL MARKETING

Email marketing is the oldest form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event.

AFFILIATE MARKETING

Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website.

Web Development

Except Nothing Less Than Perfection.

CloudSky is a very much rumored Web developer in Bathinda with skill in growing admirably working sites for customers across ventures.

CMS Web Development

CMS stands for Content Management System, which is essentially software that helps you to build a website. It may provide you with templates, and it will definitely give you a way to create and manage digital content.

Frameworks ( Laravel, WordPress, React)

What is WordPress? WordPress is web publishing software you can use to create a beautiful website or blog. It just may be the easiest and most flexible blogging and website content management system (CMS) for beginners.

Web Designing

is not just what it looks like.

User interface design or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.

Responsive Website Design

Responsive Web design is the approach that suggests that design and development should respond to the user's behavior and environment based on screen size, platform and orientation.

Professional Web Design

Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development. ... A web designer works on the appearance, layout, and, in some cases, content of a website.

Mobile App Development

Android Application Development

Android software development is the process by which applications are created for devices running the Android operating system.

IOS Application Development

iOS application development is the process of making mobile applications for Apple hardware, including iPhone, iPad and iPod Touch. The software is written in the Swift programming language or Objective-C and then deployed to the App Store for users to download.

Native Application Development

Native mobile app development involves building apps for particular mobile operating systems, and users access them from dedicated app stores (such as the App Store or Google Play).

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